“I was only speeding slightly”

BICYCLE DUTCH

As part of a long running campaign to make road users aware of their own influence on road safety the Dutch Ministry for infrastructure and the environment recently launched a new series of commercials. These ads run on national television.

It is very clear who is held responsible here. Drivers are directly addressed to reflect on their excuses for speeding.

There is no excuse for speeding when another person’s safety is at stake.

The overall slogan of the long running campaign translates as “Getting home safely, it’s in your own hands” (Veilig thuiskomen heb je zelf in de hand). Every year there is a new ‘sub’ campaign with new ads and new slogans. This year the catch phrase is: ‘Stick to the speed limits. There is no excuse for speeding in the built up area’. On the website with this campaign the Dutch authorities explain:

We all do…

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